DEMAND
Demand for palladium continues to grow, fuelled primarily by the automotive sector which consumes over 50% of world palladium production for the manufacture of catalytic converters (also referred to as mufflers in cars) which help reduce toxic emissions into the environment.
Fabrication Demand in 2009:

Key factors affecting demand include:
- The increasing vehicle production in China, India and Brazil- which are forecasted to lead the growth in the automobile market;
- Stricter emission controls that mandate the use of catalytic converters;
- Technological advancements for palladium’s use in diesel catalytic converters; and
- The recent growth in palladium electronically traded funds (ETFs).
Investment Demand
Like gold and silver, palladium is increasingly viewed as an attractive precious metal that can help diversify investment portfolios. Palladium ETFs, which have only been around since 2007, have significantly contributed to the increased investor interest in palladium. These ETFs are now trading in Zurich, London, Japan, and on the New York Exchange. Together, the ETFs’ holdings are approaching almost 2 million ounces of palladium.
Palladium is increasingly behaving like a precious metal with investment and jewelry demand, yet has the fundamental underpinning of an industrial metal.
Source: CPM Group, June 2010
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